Website Optimisation
It’s one thing having a website, but does it really work for you? Are people looking at your website, but not finding their way to your contact forms or product pages? Is your bounce rate high and dwell time low? We can help you to convert more of your website visitors.
One of our specialisms is auditing your website to determine where it is letting you down. We’ll identify where your web pages are failing and why your audience is not behaving how you want them to.
What is Website Optimisation?
Website Optimisation is the process of enhancing your website to maximise the likelihood of converting visitors into sales. (Or, of course, whatever other metric you deem to be a conversion). This is sometimes known as Conversion Rate Optimisation (CRO).
Note that this is different to Search Engine Optimisation (SEO). SEO helps you to get more visitors to your website. But if your website can’t convert those visitors, then you’ve wasted time and money. What works for one audience doesn’t necessarily work for your target audience. Therefore, you need to make sure that your website is tailored for the right people.
Website Optimisation looks at many factors. For example: What is a conversion for you? Who you are trying to convert? What is their user journey? At what stage of the buyer’s journey are they? What do users experience on your site? Is it easy to navigate? Is it mobile friendly?
How can Sussex Marketing help?
Firstly, we will start by conducting a full audit of your website and website analytics. Following this, we will review the copy, the imagery, the navigation and the ease of use. We will identify the pain-points and areas for improvement. If appropriate, we will suggest experimenting (A/B Testing) to optimise user conversion. Finally, we will collate our work and you will receive all our findings and suggestions in a tailored report.
Should you require further support, our designers and web developers can implement our suggestions into your site.
Our Work
If you are getting visitors to your website, but they are not converting, then we’d love to speak to you. Send us a message today to see how we can help. However, if you’d like to see some examples of our work before you get in touch, then why not check out our portfolio.
