It seems that many business page administrators do not know that you can interact as your business on Facebook. Whilst we are in national lockdown, many small businesses are struggling and need all the help they can get. We believe that local business communities should stick together and help each other any way they can. And engaging with their social media content is a free and easy way to help them out.
But not only can you interact as yourself, you can also interact as your company Facebook page. This allows you to double the engagement you can offer and adds more weight by acting as your company page. I’ve discussed this recently with many local businesses within our business networking group, BNI. I was really surprised to find that many people didn’t know about this, so I decided to make a short tutorial.
Watch this short video (2mins 24 seconds) to find out how or scroll down the page for words and pictures.
The first thing to understand is that on Facebook, you and your business page are completely separate entities. These two entities are only linked by the fact that you are an administrator of your company Facebook page. You can add and remove other users from your Facebook page and give them various levels of access.
Now, the first thing to do is visit the page of the business that you would like to support. By default, you are acting as yourself, so hit the ‘Like’ button at the top of the page.
But you can also ‘like’ the page as your own business page. So hit the three dots to the right and select ‘Like as your Page’ from the extended menu. You can then select your page and hit submit to officially ‘Like’ this business page as your own business page.
Now scroll down to a post and we’ll show you how to engage with content as your page. First though, you’ll notice that your personal profile picture displays in the engagement part of the post. Add any ‘Likes’, ‘Comments’ or ‘Shares’ that you want to add in your personal name.
Now, you’ll see that there’s a little down arrow next to your profile picture on the right hand side. Click it to see a list of all the business pages that you are an admin of. Select the page that you want to engage as.
Now, you should see that the profile image has changed to that of your business page. You are now interacting as your business page so go ahead and ‘Like’, ‘Comment’ and ‘Share’.
It really is as easy as that!
A Word of Warning
Be genuine with your engagement and only engage where it is appropriate, for example in the scenario above. If you are an admin of multiple pages, then you’ll likely get your account suspended if you take advantage.