SEO (Search Engine Optimisation)

Optimise your site and increase your search engine traffic

What is SEO?

Search Engine Optimisation (SEO) is the act of improving your website specifically to improve its search engine ranking.

An important factor for search engine placement is high quality, authoritative content that is interesting and relevant to your audience. In other words, good, honest content is a key ingredient that search engines are looking for. Therefore, it’s important to focus on what you are offering in order to get a good organic search engine placement.

There are, however, many, many other on-site and off-site factors that can influence your websites search engine ranking. These are not documented by search engines. However, sites that are technically well built, fast to download, accessible, secure and use relevant meta data will rank well. If they are well designed, easy to navigate and generally provide a good user experience, they will also rank well.

Why is Search Engine Optimisation important?

Most search engine users will not progress to the second page of search results. In fact, statistically, the higher up the page you are, the more likely someone is to click your link.

You can, of course, pay search engines to be at the top of the page. This is known as Pay-Per-Click (PPC) advertising. However, the listing will have the label ‘Ad’ next to it to inform people that you have paid to be there.

Below the PPC listings, you will find the organic listings for whatever it is you have searched for. These are the pages that the search engine has deemed to display the most Expertise, Authority and Trust (EAT).

How can Sussex Digital Marketing help?

There’s no dark art to what we do. Our websites rank well because we build them well and follow all the best practices. We ensure the quality of your content and make sure it is relevant to your target keywords.

But we can give your website an edge by carrying out keyword research and competitor research. By analysing the keyword volumes and difficulty of all relevant keywords we can create a target list. We also research the websites that are already ranking for your keywords so we know who we are competing against. By carrying out mini audits of their sites, we can give your site the best chance of outranking theirs.

We have developed a comprehensive checklist to ensure your site is following all the SEO best practices. And once we have created a good foundation for your website, we can carry out monthly search engine optimisation. This is great for monitoring your position, increasing your authority and adapting to any changes.

Our Work

If you think your business would benefit from improved search engine ranking, then we’d love to speak to you. Send us a message today to see how we can help. However, if you’d like to see some examples of our work before you get in touch, then why not check out our portfolio.

A laptop computer displaying the bookkeeping services page of the Seofon website, having undergone Search Engine Optimisation.
Two mobile phones showing different pages from the Holmewood Interiors website.
A laptop computer displaying the Cooperative HR website.

SEO in Horsham

We are based in Horsham, West Sussex but, being a digital agency, we offer our services far and wide. We have many local clients, but we also carry out SEO for our clients across the UK and abroad. If you are struggling to get your website found, then we’d love to speak to you. Get in touch today to see how we can improve your search engine ranking.