With a focus on bookkeeping and business administration, Seofon offer a range of business services to their large client base. Based in Horsham, they are known and widely respected by small to medium businesses throughout the area.

Web Design & SEO Brief

As a growing business, Seofon wanted a website that better reflected the standard of their service offering. They also recognised the importance of good organic search engine ranking. We were therefore asked to redesign their website with an emphasis on improving their search engine ranking.

A laptop computer displaying the HR Support page of the Seofon website.

What We Did

Our first task was to carry out keyword and competitor research to formulate a keyword strategy. The purpose of the keyword research is to investigate the search volumes of all potential keywords. Not only does this help us identify what keywords to target, but it highlights who is already ranking for them. Following the keyword research, we carried out site audits on the competitors to help set targets for the new site. This process gave us the information required to give the new website the best chance of ranking for our target keywords.

We chose a sport motif for the site to match the inspiring way that Seofon position themselves amongst local businesses. (And because one of the owners, Chris, is a huge motor sports fan). We sourced stock imagery for the headers and subtly photoshopped Seofon’s corporate colours into the photos. We also created a suite of 3D icons for each of their services.

Content & SEO Implementation

We worked alongside a local copywriter who provided most of the copy. It was down to us to provide the remaining copy and copy-edit elements of the existing copy that survived from the old site. We then put on our SEO hat and copy-edited the whole site, tweaking it here and there to align with our keyword strategy.

Throughout the build, we implemented our SEO strategy for the site. All the while, we were mindful of the user experience. We designed the navigation and the site architecture to be as easy to use as possible.

The Results

The site is now ranking highly on Google for:

  • Bookkeepers in Horsham (1)
  • Bookkeeping in Horsham (1)
  • Business Services in Horsham (1)
  • Business Services in West Sussex (3)
  • Business Admin in Horsham (1)
  • Credit Control Training in Horsham (1)
  • Payroll in Horsham (2)
  • Virtual Assistants in Horsham (2)
  • Credit Control in Horsham (3)
  • Registered Office Address in Horsham (1)
  • Payroll Services in West Sussex (5)

Please note, rankings are correct at the time of writing.

A mobile phone displaying the Business Administration page of the Seofon website.

Key Services:
SEO; Web Design;

Visit the website:
www.seofon.co.uk

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