Second Home Studios are an award-winning animation company based in Birmingham. Specialising in stop motion animation, they produce corporate films, TV commercials and animations for broadcast. They create outstanding work and, unsurprisingly, they regularly win awards for their efforts.

Our SEO Brief

We were initially asked to work on their existing site to make updates and improve its search engine performance. However, the site had been built in WordPress with a custom-built theme. And with the original developer no longer available to make updates, it soon went out of date. A website rebuild was required when a WordPress update cause some catastrophic conflicts with the original theme.

This was a great opportunity to rebuild the site, making it much faster, and optimise it for search engine ranking.

What We Did

We started by carrying out keyword and competitor research. You might not think it, but there is fierce competition for animation keywords, with many companies in each major city. Being based in the centre of Birmingham, it was important for Second Home to rank highly in their local area.

Once we had created our keyword strategy, we looked at the competition that was already ranking for our target keywords. This enabled us to create targets for the website and create new content where we thought it needed it.

What We Did

We started by carrying out keyword and competitor research. You might not think it, but there is fierce competition for animation keywords, with many companies in each major city. Being based in the centre of Birmingham, it was important for Second Home to rank highly in their local area.

Once we had created our keyword strategy, we looked at the competition that was already ranking for our target keywords. This enabled us to create targets for the website and create new content where we thought it needed it.

Website Rebuild

We then exported the blog database from the old site and used it to rebuild the site from scratch. We styled it to look exactly like the old site and created new service pages and portfolio pages to match.

We then implemented the SEO throughout the site based on our research. We carried on working on the SEO on a monthly basis to ensure that it continued to improve. There’s no dark art to our SEO implementation, we simply get results by creating good quality websites.

A mobile phone showing the Awards page on the Second Home Studios website.
A desktop computer showing the 2D Animation page of the Second Home Studios website.
Second Home Animation Studios – SEO & Website Rebuild

The Results

We soon saw an increase in search engine performance for the site. Crucially it swiftly moved to the number one spot for many of our target keywords. These include ‘Animation Companies in Birmingham’ and ‘Commercial Animation Studios’. It is also ranking very highly for ‘2D Animation Studios’, ‘3D Animation Studios’, ‘Animation Studios’ and ‘Stop Motion Studios’.

Key Services:
SEO, Website Rebuild, Copy Editing

Visit the website:
www.secondhomestudios.com

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