Website, Brand Refresh & LinkedIn Support
NHE Carpentry are established commercial carpentry and joinery specialists, working on high-end construction projects across the Southeast.
With a long-standing reputation in the construction industry, NHE needed a brand and website that better reflected the quality of their work, the scale of the projects they are involved in, and the trust they have built with major contractors, developers and architects.
We delivered a full brand refresh, designed and rebuilt the company website, managed the transition to a new domain name, protected the authority of their existing website through detailed 301 redirects, and helped establish their presence on LinkedIn.
A Brand Refresh for an Established Commercial Carpentry Business
NHE have built a strong reputation over many years, but their branding had become inconsistent. Different versions of the old logo were being used across various applications, and the previous identity, which centred around “NHE Ltd”, did not immediately communicate what the company did.
We refreshed the brand while retaining the company’s original brand colour, helping to modernise the visual identity without losing the recognition and heritage that NHE had already built.
A key part of the refresh was incorporating the word Carpentry into the logo, making the company’s specialist area much clearer at first glance. The updated logo has since been rolled out across the business, including the website, van livery, embroidered workwear, hard hats, stationery, and company documentation.
Website Design and Rebuild
To support the refreshed brand, we registered a new domain name, nhecarpentry.co.uk, and designed a new website that better represented the scale, professionalism and quality of NHE’s work.
As NHE work with some of the UK’s top building developers and contractors, the website needed to feel credible, polished and industry appropriate. This was not simply about creating a more modern design. The aim was to build a website that reflected NHE’s authority, expertise and trust within the construction sector.
We reviewed the website structure and navigation to make the site easier to use, while also expanding the services section to clearly explain the full scope of what NHE offer.
Clearer Service Pages
NHE provide a wide range of specialist carpentry and joinery services, so it was important that the new website made these areas easy to understand and navigate.
We expanded the service content to better showcase their expertise across commercial carpentry, roof construction, internal carpentry, cladding, bespoke joinery, washroom systems and fire door services.
A growing area of the business is fire door installation, inspection and maintenance. Rather than treating this as a separate add-on, we integrated fire doors naturally into the overall service offering, helping visitors understand how this specialist work fits within NHE’s wider capabilities.
Improved Project Case Studies with Categories and Filters
NHE’s project portfolio is an important part of their credibility. Their work speaks for itself, but the previous website did not make it as easy as it could have been for visitors to explore relevant examples.
We revamped the project case studies, introducing categories and an easy-to-use dropdown filter. This helps visitors browse projects by sector, making the portfolio more useful for contractors, developers and other decision-makers reviewing NHE’s experience.
Protecting Website Authority with Detailed 301 Redirects
Although the old website looked dated, it had been online for many years and had built up valuable authority over time. It was important, therefore, that this authority was not lost during the move to the new domain and redesigned website. Before launch, we ran detailed scans of the old website and mapped the existing URLs to the most relevant new pages.
We then implemented 301 redirects to ensure visitors, search engines and referring links were sent to the correct new locations. This helps to preserve the value of the old website whilst supporting a smooth transition to the new one.
Establishing NHE Carpentry on LinkedIn
NHE also recognised the importance of having a professional social media presence, particularly on LinkedIn, where many contractors, developers, suppliers and industry contacts are active.
We created a new LinkedIn company profile for NHE Carpentry, using the refreshed branding and updated positioning. We now support them with LinkedIn posting when there is relevant news, project activity or company information to share.
A Modern Digital Presence Built Around Authority, Expertise and Trust
The goal of this project was not primarily SEO. It was about creating a brand and website that properly represented who NHE are today.
The finished result gives NHE Carpentry a more consistent visual identity, a professional website aligned with the quality of their work, a clearer service offering, improved project case studies, protected website authority, and a growing LinkedIn presence.
Together, these updates help position NHE as the established and trusted commercial carpentry contractor that they are.
Do You Need a Website that Better Reflects Your Business?
Sussex Marketing are based in Horsham, West Sussex, and work with clients throughout Sussex, Surrey, London and across the UK. If your branding, website or online presence no longer reflects the quality of your work, we can help you modernise your business, improve how you present your services, and build a digital presence that gives potential clients confidence.
Key Services:
Brand Design; Copywriting; Web Design & Build; Web Hosting; Social Media Management
Visit the website:
www.nhecarpentry.co.uk
