A tablet device mounted on a keyboard showing the Holmewood Interiors Website.

Holmewood Interiors are a bespoke interior design company based in Horsham offering a high-quality design and installation service. They specialise in kitchens, bedrooms and home studies, but can create bespoke furniture for any part of your house.

The Web Design Brief

Their old website was quite slow and had a few bugs in it that the developers were unable to fix. So, we were asked to build a new, fresher website that would allow them to showcase their work and their services. At the same time, they wanted to improve their Google ranking to encourage more organic enquiries.

What We Did

First, we carried out keyword and competitor research to come up with a keyword and content strategy for the site. We expanded their service pages and wrote new copy to ensure that their full range of services were covered. The client supplied much of the copy, so we copy edited what was supplied to align with our keyword strategy. We also created a portfolio so new projects could be added, allowing potential clients the opportunity to look for inspiration. There are a lot of photographs on this site, so there was a lot of photoshopping to enhance the images. We even did a little bit of image editing to mask out unwanted reflections and unwanted objects left on countertops.

Throughout the build of the site, we implemented search engine optimisation strategies and ran site audits to thoroughly check it. We do this to give it the best chance of ranking on Google.

The Results

  • Within six months of the new site being built, organic search visitors have risen by 80%
  • The site can now be integrated a lot more easily with social media campaigns. It has seen a steep rise in both organic and paid social media traffic.
  • The site now ranks no 1 for ‘Kitchen Design in Horsham’. (previously position 6).
  • The site now ranks no 1 for ‘Bedroom Design in Horsham’ (previously not ranked on page 1)
  • The site now ranks no 1 for ‘Home Office Design in Horsham’ (previously not ranked on page 1)
  • The site is now on ranking on page 1 for  ‘Kitchens in Horsham’ ‘Bespoke Kitchens in Horsham’, ‘Fitted Bedrooms in Horsham’ and ‘Fitted Kitchens in Horsham’
A mobile phone on a white background showing images from a bedroom design on the Holmewood Interiors website.

Key Services:
SEO; Web Design; Copywriting; Copy Editing

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