A tablet device showing the Cooperative HR website.

Cooperative HR are a well-respected, independent HR support company serving all sizes of business throughout West Sussex. They help with staffing problems, recruitment, staff handbooks, contracts, company policies and staff training. In short, if you have any staffing problems or are looking to recruit, then Cooperative HR are your perfect solution.

The SEO Brief

As part of a rebranding process, they had had a new website built for them, which they really liked. The colour scheme, the layout and the navigation were all great. The problem was that it just wasn’t getting found on search engines or generating any new business. And sure enough, the site was only ranking on Google for the company name, and pretty much nothing else.

Our brief was simple. What could be done to improve the search engine ranking?

Website Audit

The first part of the process was to carry out a website audit to identify any technical SEO issues. We have devised our own SEO website audit checklist, a 60-point traffic light system that identifies any weaknesses. This process gave us a clear indication of what could be done to improve the site’s performance.

The site scored very badly for performance on a Google Lighthouse Mobile Report. There was no noticeable keyword targeting, either on page or in the meta data. Image sizes were very high and lacking alt tags.

Keyword & Competitor Research

The next phase was to carry out some keyword research to identify what potential customers actually type into search engines. Once we had defined our keyword targets, we carried out competitor research to see how was already ranking for them. Mini site audits of the key competitor sites allowed us to set targets for the Cooperative site.

Website Rebuild

Sometimes, rebuilding a website from scratch is easier than trying to rescue an existing one. So that’s exactly what we did. The site needed to be much faster, so we remade it using our tried and tested WordPress theme and plugins.

We didn’t redesign it, we just rebuilt it. To the casual observer they might not have noticed any difference, apart from the faster page loading speed of course!

To help with keyword targeting, we took the opportunity to review the copy, re-writing or copy editing it where necessary. We tweaked the headers and completely overhauled the meta data on the site.

A mobile device showing the HR adminstration page from the Cooperative HR website.
A smartphone showing the Cooperative HR Packaged Services webpage.

The Results

The mobile performance score for the site almost double from 44 out of 100, to 87 out of 100. Also, the site is now ranking highly on Google for the following*:

  • HR Support in Worthing (1)
  • HR Support in Littlehampton (1)
  • HR Support in West Sussex (7)
  • HR Audits in West Sussex (2)
  • HR Advice in West Sussex (5)
  • Embedded HR Director (1)
  • Retained HR Support in Worthing (2)
  • HR Audits in West Sussex (2)
  • Staff Training in West Sussex (4)
  • HR Consultancy in Littlehampton (2)

*Rankings correct at time of writing.

Horsham SEO Agency

If you are looking to improve the search engine performance of your website, then we’d love to speak to you. There’s no dark art to what we do. Our websites perform well because they’re well made. We cross the T’s and dot the I’s to make sure your site follows all the SEO best practices.

We are based in Horsham and serve businesses throughout West Sussex, the UK and abroad. Get in touch with us today to see how we can help your business.

Key Services:
SEO; Website Build; Copy Editing

Visit the website:
www.cooperativehr.co.uk

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