Website Optimisation

Convert more of your website visitors.

It's one thing having a website, but does it really work for you? Are people looking at your website, but not finding their way to your contact forms or product pages? Is your bounce rate high and dwell time low? One of our specialisms is evaluating where your site is letting you down. We'll identify where your web pages are failing and why your audience is not behaving how you want them to.

What is website optimisation?

Website Optimisation is the process of enhancing your website to maximise the likelihood of converting visitors into sales. (Or, of course, whatever other metric you deem to be a conversion). This is sometimes known as Conversion Rate Optimisation (CRO).

Note that this is different to Search Engine Optimisation (SEO). SEO helps you to get more visitors to your website. But if your website can't convert those visitors, then you've wasted time and money. What works for one audience doesn't necessarily work for your target audience. Therefore, you need to make sure that your website is tailored for the right people.

Website Optimisation looks at many factors. For example: What is a conversion for you? Who you are trying to convert? What is their user journey? At what stage of the buyer’s journey are they? What do users experience on your site? Is it easy to navigate? Is it mobile friendly?

How can Sussex Marketing help with your website optimisation?

Firstly, we will start by conducting a full audit of your website and website analytics. Following this, we will review the copy, the imagery, the navigation and the ease of use. We will identify the pain-points and areas for improvement. If appropriate, we will suggest experimenting (A/B Testing) to optimise user conversion. Finally, we will collate our work and you will receive all our findings and suggestions in a tailored report.

Should you require further support, our designers and web developers can implement our suggestions into your site.