Video Marketing

Increase audience engagement

What is video marketing?

Video is an increasingly popular medium in digital marketing. Because, for example, it is extremely versatile and can convey a lot of information in a short space of time. Therefore, in marketing terms, it can be a powerful component of an inbound content marketing strategy. Likewise, it can be an integral part of a digital advertising campaign.

Video marketing has far more value than simply promoting your products or services. It is also perfect for brand awareness and building customer loyalty and affinity. Furthermore, you can create tutorials, entertaining content, viral content or other value-rich, relevant content designed to engage your audience.

Why is video marketing important?

With the rapid rise of social media, users are increasingly looking to video content for entertainment or education. Consequently, Facebook, LinkedIn and YouTube contain plenty of video content, allowing organisations to connect with their audience and build trust. It is a known fact that video content significantly increases reach and engagement. So, it’s safe to say that potential customers are more likely to convert having watched your video.

How can Sussex Marketing help?

Once we understand your business, industry, audience and competitors we can then develop and implement an effective video strategy. At Sussex Marketing, we are extremely proficient due to our long-standing history in film and video. That is to say that we have lots of experience working with both live-action and motion graphics.

We don't produce everything in-house, but we do have a solid network of filmmakers, animators and editors to pick from. This large resource pool, therefore, allows us to produce the video that is right for your organisation and your budget.

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