Social Media Marketing
A powerful tool for driving audience engagement
Social Media Strategy
Social media marketing is an extremely powerful tool, not just for driving audience engagement but for lead generation and sales. However, you can't just set up an account and start posting whatever comes to mind. It pays huge dividends to have a considered strategy.
Building a Social Media Marketing Plan
In order to build an effective plan, we first need to do some research. We’ll therefore start with an audit of your existing social media presence. Firstly, as part of this process, we’ll need to identify what currently works for you and what doesn't. We’ll then need to identify who your ideal customers are and what their interests and behaviours are. Finally, we’ll review what your competitors are doing and ascertain what is working or not working for them.
The next step is to develop the core structure of the campaign. Firstly we’ll identify what the Key Success Outcomes (KSO's) are and what metrics are needed to measure them effectively. It's imperative to measure the campaign performance in order to ascertain what works, what doesn't and how we can improve.
With the strategy and plan in place, we can begin to put it into practice. All the while, we will be analysing the performance and optimising the strategy. Thus, ensuring the campaign is as fluid and effective as it possibly can be.
How can Sussex Digital Marketing help?
It doesn't matter what size your business is. Whether you're B2B or B2C, it's highly unlikely that you won't benefit from a solid social media strategy. Brand awareness, sentiment, reach, website visits, engagement, leads and sales are some of the ways that your business can benefit. So, if you are forward thinking and appreciate the benefit of social media marketing, then why not speak with us? We love what we do and love it when we get great results for our clients.