SEO Action Plan

Create a solid strategy to increase your website traffic.

What is an SEO Action Plan?

A Search Engine Optimisation Action Plan is a blueprint for your SEO campaign. Highlighting your target keyphrases and your SEO strategy, it lists exactly what needs to happen, when it needs to happen and who needs to carry it out in order to successfully implement the strategy.

However, you should be aware that search engine optimisation does not yield overnight results for organic listings. It is a long process that can take, for example, several months to see the desired outcome. This is why an SEO action plan is so important in order to keep the campaign on track.

How can Sussex Digital Marketing help?

In order to create your SEO action plan, we will have already carried out keyword research. We will then need to carry out a technical audit which looks under the bonnet of your website. This, therefore, evaluates elements such as site speed, security, responsiveness and accessibility. We will also need to complete a content audit. Thus allowing us to evaluate copy, imagery, design, navigation, user experience (UX), page titles and meta descriptions. Finally, we will carry out a link audit. This is so we can highlight what inbound links you have to your website and the quality of those links.

Armed with the information from this research, we can look at the resources available and formulate the best possible action plan to optimise your website for search engines.

Note that an SEO strategy does not simply require a one-time effort. Once the initial plan has been created and implemented it requires monthly monitoring to measure the performance and keep the plan on track.