Paid Search

Fast-track your web link to the top of Search Engine Results Pages

What is Paid Search?

Paid search is sometimes referred to as pay-per-click (PPC). In short, you bid to have your ad placed in the sponsored listings of a search engine results page. Text ads, for example, look like a normal search engine result but are displayed at the top of the page. The big difference, however, is that it begins with the word ‘Ad’.

The most popular payment model is pay-per-click. This is when the advertiser only pays when someone clicks their ad and visits their web page. There are other payment models which is why we refer to it as 'paid search' rather than Pay Per Click.

How can Sussex Marketing help?

Most likely, paid search is part of a larger digital marketing campaign. In which case we will already have much of the information that we need. If we don’t, however, we will need to learn a little bit about your business. For example, your business goals and the website content that you want to increase your traffic for.

There are different ways of displaying your ad and different ways of paying for it. So, with our expert knowledge, we can guide you through the whole process and develop a strategy. Which, consequently, will get the best results for your organisation, your website content and your budget.

Is paid search right for me?

This depends largely on the quality of the content on your website. In other words, the end result will improve if paid search is part of a larger content marketing strategy. For example, why pay to increase your website traffic if your content fails to convert new visitors when they arrive?

We will always evaluate your website content and give sound, honest advice before spending your money on paid advertising. So, if you're not sure or you would like some advice, then we'd love to share our knowledge with you.