Optimised copywriting to make your website work harder for you

What is Website Copywriting?

This is the text (or copy) that is written specifically for your website pages. Writing copy for a website is very different than writing copy for a brochure or for other printed communications. Not only does your website copy need to contain well-written information about your business in order to persuade potential customers to buy your product or service, but it also needs to be optimised for search engine rankings. The two are not always harmonious. In fact, often they are complete opposites and optimising your copy for both can be tricky.

How do we do it?

To write effective copy for your website we first need to tick three boxes:

  1. Firstly, we need to identify with your business, what you do and what you want to say
  2. We then need to empathise with your customers and tell them what they want to hear
  3. Lastly, we need to understand search engines and follow the latest optimisation trends

You will no doubt have a lot to say, but potential customers typically want to learn how you are going to make their lives better in a very short space of time. That’s where Sussex Marketing come in…

How can Sussex Marketing help?

When we write copy for a website, we are looking to make a connection with the potential customer (in the case of this web page, that’s you). The idea is to tell them everything they need to know about our service in a concise, easy to read and jargon-free way.

If you are building a new website or would like to review or edit your existing copy then we are keen to talk to you and take this onerous task off your hands.

Copywriters in Horsham

We are based in Horsham in West Sussex, but we provide copywriting services for businesses throughout the UK. And if you require a specialist subject, we have a several local copywriters that we use on a regular basis. So if you are struggling to write copy for your website, or any other marketing materials, send us a message. We look forward to hearing from you.

Our Work

However, if you’d like to see some examples of our work, why not check out our portfolio page?

A desktop computer screen showing the home page of the Ziwa Rhino & Wildlife Ranch website.
Two floating smartphones showing two different posts from the Marine Matters Facebook feed.
A laptop computer displaying the Front page of the Cloverleaf website.