Content Marketing

Improve the quality and quantity of your website traffic.

What is Content Marketing?

Content marketing is an 'Inbound' marketing strategy. Instead of pitching products or services to external audiences, it aims to increase conversion rates by attracting and retaining targeted audiences with valuable content that is highly relevant and useful.

There are many benefits to having a solid content strategy. In many ways it can be seen as the backbone of all of your digital marketing efforts so it pays to get it right.

A good content strategy will:

• Increase brand awareness
• Build loyalty and trust
• Improve the quality of website traffic
• Increase your social media following
• Increase your email database
• Improve search engine visibility
• Increase sales and leads

How can Sussex Digital Marketing help?

Firstly, we need to understand your business, your customers and, most importantly, your business objectives. Then we'll research your industry, your market and your competitors and work out a content marketing strategy. As a result, you will be left with a plan that will get you tangible and measurable results.

Content marketing can come in many formats. For instance, it could be your website content, video content, interactive web assets, quizzes, blogs or infographics. We can help with all aspects of your strategy planning by creating, for example, content calendars. In short, these will dictate what content will be created, when it will be created and who will create it.

Good quality content is the key to content marketing success. For this reason, our team of professional copywriters, designers, animators and videographers are all trained to inspire trust and loyalty in your brand. If you're a business owner and you're reading this then you're likely considering your digital marketing strategy. In which case, we'd love to speak with you, so why not get in touch?