
What is digital marketing?
This is a question I get asked a lot and people are often hazy about what it actually means. So, I thought I’d write an explanation to help clarify it. Here’s the short answer: “Digital marketing is the promotion of
SEO, or Search Engine Optimisation, is the act of improving your website specifically to improve it’s performance on search engines. By carrying out keyword research we can determine the best keywords to optimise your website for. We follow this with competitor research to ascertain who you are competing with and what keywords they are ranking for. This gives us a good framework to optimise your website for the keywords that will yield the best results for your business. You can learn more on our Search Engine Optimisation page.
For more tips and advice or to be kept informed of our services, why not follow us on social media? You can follow us on Facebook, LinkedIn, Twitter or Instagram.
This is a question I get asked a lot and people are often hazy about what it actually means. So, I thought I’d write an explanation to help clarify it. Here’s the short answer: “Digital marketing is the promotion of
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | Cloudflare set the cookie to support Cloudflare Bot Management. |
Cookie | Duration | Description |
---|---|---|
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-148183716-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
Cookie | Duration | Description |
---|---|---|
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |